GoHighLevel pricing, explained without the confusion
GoHighLevel has three main plans: Starter at 97 dollars per month, Unlimited at 297, and Agency Pro at 497. Every plan includes unlimited contacts and unlimited users. Most small businesses only need Starter. Expect small usage fees on top for texts and emails you send. There is a 14-day free trial. Plans and trial length checked on 30 July 2026.
The three plans in plain English
- Starter, 97 dollars a month: everything a single business needs. One inbox, automations, calendars, pipelines, reviews, unlimited contacts. This is the right plan for most owners reading this
- Unlimited, 297 dollars a month: the same, plus unlimited sub-accounts and basic API access. For agencies or owners running several separate businesses
- Agency Pro, 497 dollars a month: adds SaaS mode for agencies that resell the software. Not relevant for a single business
Annual billing gets roughly a 10 percent discount on all plans. Start monthly until you are sure, then switch.
The costs nobody mentions upfront
- Texts and calls: pay-as-you-go usage fees, typically a few pounds a month for a normal small business
- Email sending: also usage-based and cheap at small volume
- A dedicated sending number: a couple of dollars a month
- Your time: the first setup takes an afternoon with a guide, longer without one
A salon on Starter sending a few hundred texts for confirmations, reminders, and review requests typically pays 97 dollars plus a small usage bill, often under 10 dollars. Compare that with paying separately for a booking app, an email tool, and a review tool, and the maths usually favours one bill.
Could this be happening in your business?
- You already pay for two or three small tools and a spreadsheet
- Your current tools charge more as your contact list grows
- You avoid texting customers because your tools make it awkward
Add up your current tool bills before judging the 97 dollars. Most owners find it replaces more than it adds.
Get the free follow-up guide
A short, plain-English guide that shows exactly how to stop enquiries slipping away: the messages to set up, the reminders that work, and the first steps in the right order.
Get the free guideIs it worth it?
Price it against lost work, not against other software. If your average job is worth 100 pounds and better follow-up saves two jobs a month, the tool pays for itself twice over. Read the honest review for where it shines and where it frustrates, or see how the pricing compares with HubSpot. Prices can change, so check the live pricing page before you commit.
Want to see it running?
GoHighLevel is the tool we use for all of this in our own business. You can try everything on the 14-day free trial and judge it on results.
See how GoHighLevel worksReferral link. We earn a commission if you sign up through it, at no extra cost to you. We use the platform ourselves.
Common questions
How much is GoHighLevel per month?
Starter is 97 dollars per month, Unlimited is 297, and Agency Pro is 497, all with unlimited contacts and users. Annual billing is about 10 percent cheaper. Prices checked July 2026.
Which GoHighLevel plan should a small business choose?
Starter at 97 dollars covers a single business completely: inbox, automations, calendar, reviews, and unlimited contacts. Only agencies or multi-business owners need Unlimited.
Are there hidden fees with GoHighLevel?
Not hidden, but there are usage fees: texts, calls, and emails are pay-as-you-go on top of the subscription. For a typical small business this is a few dollars a month.
Does GoHighLevel have a free plan or trial?
There is no free plan, but there is a 14-day free trial, checked on 30 July 2026. That is enough to set it up properly and judge it on results.