How to get your Google review link
Sign in to your Google Business Profile, open your business, and use the Ask for reviews button. It hands you a short link that usually starts with g.page. Copy it and paste it straight into your review request message. It opens the star box in one tap, so nobody has to go looking for you, and that one detail is the difference between a review and a good intention.
Why the link matters more than the wording
Asking a happy customer for a review is easy. Getting them to finish it is not. Without a direct link they have to open Google, type your business name, work out which listing is yours, scroll past the photos and find the stars. Most people give up somewhere in the middle, and you never find out, because giving up is silent.
The direct link skips all of that. They tap it, the star box is already open, and they are typing within seconds. Same customer, same goodwill, completely different result.
Getting the link on a laptop
- Sign in to Google with the account that manages the business, not your personal one
- Search for your own business name in Google, or go to your Business Profile manager
- Your profile controls appear above the normal results, with buttons such as Edit profile, Read reviews and Ask for reviews
- Click Ask for reviews. A short link appears, usually starting g.page, with a copy button next to it
- Copy it and paste it somewhere you will find again, such as a note on your phone or the bottom of your quote template
If you do not see those buttons, you are either signed in with the wrong account or the profile has not been verified yet. Both are worth sorting today, because an unverified profile also stops you replying to reviews.
Getting the link on a phone
- Open the Google app or Google Maps signed in as the business
- Search your business name and open your own listing
- Look for the profile controls, then tap Ask for reviews
- Tap the share option and send the link to yourself on WhatsApp or by email so it is saved
Doing it once on the phone you actually carry is the version that sticks, because that is the phone you will be holding when a job finishes.
Where people go wrong with it
Four mistakes worth avoiding
- Sending a link to your website and hoping they find the reviews page from there
- Sending a Maps link, which opens directions rather than the review box
- Putting the link in an email that also asks three other things, so the review is the bit that gets dropped
- Only having the link on the office computer, so it never gets used out on a job
Every one of these turns a ten second job into a two minute one, and two minute jobs do not get done at the end of a long day.
What to send with it
"Hi {name}, thanks for having us today, glad it went well. If you have a spare minute, a short review really helps a small business like ours: {link}. No worries at all if not."
Short, specific, one link, one ask, an easy way out. More wording for texts, emails and WhatsApp is on review request templates, and the timing question is covered on how to get more Google reviews.
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Send me the free BlueprintMaking the link send itself
Having the link is step one. Remembering to send it after every completed job is the part that quietly fails, usually within a fortnight of deciding to be better at reviews. The fix is to attach the ask to something that already happens, such as marking a job complete or an invoice going out, so it is not a separate thing to remember.
That is what review request automation does, and it is the habit that turns a handful of reviews into a steady flow. If you want the wider picture of collecting, spotting and replying to reviews as one routine, read small business review management.
GoHighLevel holds the link once, then sends it by text or email a set number of hours after a job is marked done, and tells you when a new review lands so you can reply the same day. You are not chasing anything. The ask goes out whether you remembered or not.
Want to see it running?
GoHighLevel is the tool we use for all of this in our own business. You can try everything on the 14-day free trial and judge it on results.
See how GoHighLevel worksThat button uses our referral link: we earn a commission if you sign up, it never costs you extra, and we say so right here because trust matters more.
Common questions
Do I need a verified Google Business Profile to get a review link?
Yes. Until the profile is verified you cannot use the Ask for reviews button, reply to reviews, or edit most of the listing. Verification is free and is usually done by post, phone or video, depending on the type of business.
Can I shorten the link further?
The link Google gives you is already short. You can put it behind your own short link if you want to track clicks, but do not hide it behind something that looks like spam, because people are rightly wary of tapping unfamiliar links from a business.
Is it against the rules to ask for reviews?
Asking is allowed and encouraged. What is not allowed is offering anything in return, asking only the customers you expect to be positive, or filtering people before they reach the review box. Ask everyone, the same way, every time.
What if I have more than one location?
Each location has its own profile and its own review link. Get the link for each one and store them separately, because sending a customer to the wrong branch is worse than not asking at all.
Can I put the link on printed material?
Yes, and a QR code made from the same link works well on an invoice, a receipt or a card left behind after a job. Keep the printed version pointing at exactly the same link so you are not maintaining two.